RBS is the RevOps OS™ — Customized to your business. Built inside your CRM.
The RevOps OS™ · B2B $5M–$50M ARR · AI-Activated
Align your teams · Execute your strategy · Scale your revenue
Your CRM's AI is generating signals your business isn't built to act on yet. Stalled deals flagged. Churn risk scored. Pipeline gaps surfaced. Forecast drift detected. All of it seen. Not all of it aligned. RBS installs the custom AI-driven operating system that changes that — putting accountability, protocol, and measurable outcomes behind every signal, across every revenue domain.
of B2B organizations claim a RevOps function
Only 10% have reached genuine maturity. The rest have tools without a system.
have a mature, functioning RevOps OS
The 80-point gap between claiming it and building it is where revenue leaks.
cite process misalignment as their #1 growth barrier
Including companies with AI tools and RevOps functions already in place.
Your CRM's AI is already seeing everything.
The signal was never the problem.
The problem is what happens next —
who acts, how they act, and whether it moves revenue.
RBS builds the operating system that answers all four questions,
for every signal, across every domain.
96% of revenue leaders plan AI adoption · Only 42% see measurable ROI · The problem is not the AI — it is the missing operating layer underneath it
Signal → Owner → Protocol → Outcome
Most organizations can see the signal. Fewer have the architecture to act on it consistently — across every domain, with a named owner and a defined outcome. That gap is where revenue leaks.
Organizations closing the 90 to 10 maturity gap now are pulling ahead in ways that are hard to reverse. The window is open briefly.
96% of leaders plan AI adoption. Only 42% hit ROI. The operating layer underneath is the difference — that's what RBS installs.
Every quarter without shared KPIs and cross-functional accountability is revenue that leaks, competes with itself, or stalls.
What's Possible with RBS
Your CRM's AI is already generating signals across every revenue domain. RBS installs the AI operating layer that turns those signals into named owners, defined protocols, and measurable outcomes — across all nine. Select any domain to see it in action →
RBS INDICE™ — Maturity Diagnostic
Most diagnostics score your revenue domains in isolation and hand you a number. RBS INDICE analyzes how your nine revenue domains interact with each other — because a gap in one domain amplifies risk in others. The pattern between domains is where the real insight lives. Six minutes. A relational map of your operation. Specific enough to act on.
INDICE Maturity Tiers
The median B2B company scores between Tier 2 and Tier 3 — technology maturity consistently outpacing process and data maturity.
39 questions · 6 minutes
Take Your RBS INDICEAccess code required · Request yours below
The RBS Suite
Every RBS installation deploys the same operating standard — Signal → Owner → Protocol → Outcome — across the same Playbook. The difference is scope, speed, and domain coverage.
Not sure which engagement is right? The INDICE diagnostic will tell you.
Request a RevOps DiagnosticWhat RBS Delivers
Every pillar is purpose-built. Together they deliver something that didn't exist before — a revenue operating system with a defined installation, a clean handoff, and accountability built in.
RBS is a defined start and end. Diagnostic. Configure. Operate. Handoff. At Day 91 your team owns and runs the system. That's not a milestone — that's the product.
The Playbook and operating logic are yours at handoff. Nine domains, configured to your CRM and company ethos, documented to your team. The system doesn't leave with RBS — it stays with you.
Your CRM's AI surfaces the signal. RBS builds the operating system that acts on it — named owners, defined protocols, measurable outcomes across every domain. Signal → Owner → Protocol → Outcome.
RBS VERIFICA is an optional Day 180 structured capability review. It confirms your team is running the system independently and closes any gaps that emerged post-handoff.
RBS pilot engagements underway. Case studies in development.
Get Started
Bring your INDICE results. We walk through your domain map together — where the gaps are, what they're costing you, and what a 90-day installation produces for your specific operation. No pitch. No pressure.
A diagnostic conversation — not a sales call
Honest assessment of your current RevOps maturity
A clear picture of what 90 days would produce
Every request email-verified — no unsolicited outreach, ever
Sources & Citations
90% / 10% RevOps Maturity Gap — State of RevOps 2025. Published annually by the Revenue Operations Alliance.
58% Process Misalignment — Forrester Research, State of Revenue Operations, 2025.
36% Higher Revenue Growth — State of RevOps 2025. Companies with functioning RevOps vs. siloed peers.
30% Longer Sales Cycles — Forrester Research, B2B Sales Performance Report, 2024.
1.9× Higher Revenue — Forrester Research, State of Customer Obsession, 2024.
42% Lower Lead Conversion — HubSpot, State of Marketing Report, 2024.
60% Data Silos Block Forecasting — The Smarketers, Revenue Operations Survey, 2026.
96% AI Adoption / 42% ROI — Gong, State of Revenue AI, 2026; Default.com AI in RevOps Survey, 2025.
88% Developing or Pre-Mature RevOps — Accenture / Forrester, Revenue Operations Maturity Study, 2024.
19% Faster Revenue Growth — SiriusDecisions (now Forrester), Revenue Operations Benchmark, 2024.
All statistics are sourced from publicly available research. RBS does not claim ownership of third-party research. Citations current as of 2025–2026.
Sources & Citations
90% / 10% RevOps Maturity Gap — State of RevOps 2025. Revenue Operations Alliance.
58% Process Misalignment — Forrester Research, State of Revenue Operations, 2025.
36% Higher Revenue Growth — State of RevOps 2025. Companies with functioning RevOps vs. siloed peers.
30% Longer Sales Cycles — Forrester Research, B2B Sales Performance Report, 2024.
1.9× Higher Revenue — Forrester Research, State of Customer Obsession, 2024.
42% Lower Lead Conversion — HubSpot, State of Marketing Report, 2024.
60% Data Silos Block Forecasting — The Smarketers, Revenue Operations Survey, 2026.
96% AI Adoption / 42% ROI — Gong State of Revenue AI 2026; Default.com AI in RevOps Survey 2025.
88% Developing or Pre-Mature RevOps — Accenture / Forrester, Revenue Operations Maturity Study, 2024.
19% Faster Revenue Growth — SiriusDecisions (now Forrester), Revenue Operations Benchmark, 2024.
All statistics sourced from publicly available research. Citations current as of 2025–2026.